Website Revenue Audit — UK local service businesses
Be found. Be trusted.
Be held in high regard.
Your reputation should not get lost the moment customers look for you online. HighRegard tests your website the way a real customer experiences it — then hands you the problems, the evidence, and the exact fixes in priority order. No jargon, no retainer, no sales calls.
- Every finding evidenced, dated and reproducible
- Fixed prices, published openly
- No sales calls — everything runs by email
- No guarantees invented, no urgency manufactured
- Serving the UK from Yorkshire & the North of England
The problem
Losing customers rarely looks like losing customers
Nobody emails to say your contact form gave them no confirmation, your mobile menu covered the phone number, or your homepage never actually said what you do. They just choose someone else. The problems are usually specific, observable and fixable — but only if someone looks properly.
Friction
Confusing navigation, buried contact routes, forms that fail silently, mobile layouts that fight the visitor. Every extra step makes it harder to enquire — and prospective customers rarely push through friction for a business they do not know yet.
Missing trust
No credentials, no team, no address, no reviews where people look for them, pricing hidden without reason. When a visitor cannot answer “can I trust these people?”, the enquiry quietly goes to a competitor who answered it.
Invisibility
Pages search engines cannot clearly understand, services with no page at all, business details that disagree with your public profiles — and AI search tools that cannot work out what you do or where. If systems cannot read you, they cannot recommend you.
What we test
Six dimensions, one report, every claim evidenced
Every finding records what was tested, where, on what device and on what date — and is classified honestly: confirmed defect, likely risk, or professional judgement. If we cannot reproduce it, we do not report it.
Customer journey
Offer clarity, navigation, calls to action, enquiry and booking routes, forms, confirmations, mobile usability — the path from arrival to enquiry, tested step by step.
Trust and decision-making
Credentials, reviews, team, transparency, pricing clarity, consistency with your public profiles, and the customer objections your website leaves unanswered.
Technical performance
Speed on real mobile settings, broken links and buttons, indexing basics, titles and descriptions, heading structure, image optimisation, HTTPS and structured-data basics.
Local & search visibility
Location signals, service-area clarity, service-page coverage, internal linking, Google Business Profile consistency, and how you compare against local competitors.
AI discoverability
A clearly explained assessment of whether AI-assisted search can identify what you do, where you operate, your services and your credentials from consistent public sources.
Accessibility risk
Automated plus structured manual checks — alt text, contrast, keyboard navigation, form labels, heading order. A risk review that finds excluded visitors, not a certificate.
The offer
Start free. Pay only for what you need.
Three products, fixed prices, no retainer and no upsell pressure — the paid audit is built to be worth it on its own.
Website Revenue Snapshot
Free
Three personalised findings from your website — free, no call required.
Seeing, with zero risk, whether your website has problems worth fixing.
Get your free snapshotMost useful
Website Revenue Audit
£295
A full, evidence-backed review of up to ten key pages and your main customer journey.
Knowing exactly what is holding your website back, in priority order, with the evidence.
Order the full auditWebsite Revenue Repair Sprint
£795
The full audit plus implementation of up to twelve agreed improvements.
Getting the problems found and fixed without managing a developer yourself.
Start with the auditFull scope, inclusions and exclusions on the pricing page.
See the standard first
Read a full sample report before you spend a penny
We publish a complete illustrative audit for a fictional business — every section, every finding format, every rating. What you see there is exactly the standard you receive.
- Findings with evidence: what was tested, where, and what we observed
- Impact, confidence and effort ratings on every recommendation
- Quick wins separated from medium-term improvements
- A competitor comparison on dimensions that can be explained
- Honest methodology and limitations, stated up front
Why we publish it
Anyone can promise a “comprehensive audit”. Publishing the full sample means you can judge the depth, the honesty and the usefulness before paying — and it holds us to the same standard on every real report we deliver.
The sample business is fictional and clearly labelled as illustrative. We never invent testimonials, clients or results.
Who is behind this
Built by an owner, not an agency
Prescribing pharmacist and clinic founder who diagnosed and rebuilt the website, local search and AI-search visibility of his own regulated private clinic first-hand.
That work — testing the customer journey, fixing the friction, rebuilding trust signals, making the business legible to search engines and AI tools — is exactly what the Website Revenue Audit productises. The difference is that you skip the months of trial and error.
What we will not do
- No guarantees of rankings, traffic, leads or revenue — from us or anyone honest
- No invented urgency, countdown timers or “only 2 slots left”
- No fabricated testimonials or case studies
- No pressure into the Repair Sprint — the audit stands alone
How it works
Order. Intake. Report. Repair.
- 01
Order online
Fixed price, published scope. No discovery call, no proposal dance — order in two minutes.
- 02
Complete a short intake
Ten minutes of questions about your business, services and competitors. No website access needed for the audit.
- 03
Receive your report
Within three working days: findings, evidence, priorities and an action plan you or your developer can implement.
- 04
Fix it — or have us fix it
Implement the plan yourself, hand it to your developer, or take the Repair Sprint and we implement up to twelve agreed improvements under proper change control.
Questions
Asked by almost everyone, answered honestly
What is a Website Revenue Audit?
A structured, evidence-backed review of how well your website turns visitors into enquiries. We test your main customer journey and up to ten key pages for conversion friction, trust gaps, technical faults, local and search visibility problems, AI discoverability and accessibility risks — then give you the fixes in priority order, each rated for impact, confidence and effort.
Who is it for?
Local service businesses where one additional customer is genuinely valuable — clinics, practices and other high-value services. If your website looks fine to you but produces fewer enquiries than your reputation deserves, this is built for you.
Do you guarantee more enquiries?
No — and you should be wary of anyone who does. What we stand behind is the quality of the investigation: every finding is reproducible, evidenced and dated, and every recommendation is specific enough to act on. What your website does with those fixes depends on your market, your offer and your follow-through.
Will you make the changes for me?
Yes, if you choose the Repair Sprint (£795, which includes the audit). We implement up to twelve agreed improvements within the standard scope, under proper change control, with before-and-after evidence and a full change log.
What access do you need?
For the snapshot and the audit: none — we work from your public website. For the Repair Sprint: secure collaborator access to your website platform, arranged after purchase and scope agreement. We never ask for passwords by email.
Why should I trust the findings?
Every claim in the report is reproducible: we record the URL, date, device and tool for each test, and we distinguish clearly between confirmed defects, likely risks and professional judgement. The sample report on this site shows exactly the standard you will receive.
Fourteen more answers on the audit page.
Start with three free findings from your own website.
The free Website Revenue Snapshot shows you three specific, evidenced problems on your website — no call, no obligation. The full Website Revenue Audit is £295.